Production and quality
From formula to packaging, every step has a purpose.
We design each product to do one job well. Formula, packaging and application are considered together, resulting in a practical care product that is easy to use at home.
Three principles
Three questions we ask before putting a product on the shelf.
Purpose-specific formula
Separate formulas for protection, cleaning and freshness. Each product focuses on its own job rather than trying to replace another.
Packaging for the application
Spray, foam or brush head: packaging is chosen to apply the right amount in the right place.
Clear instructions
Distance, time and suitable surfaces are clearly stated on the label and product page. No guesswork needed.
Technology by product
Water Repellent Spray 200 ml
Sprays a fine, even mist and creates a water-repellent care layer on the surface. Apply from 20 cm away; dries in 25–30 minutes. Also for bags, jackets and tents.
Shoe Cleaning Foam with Brush 150 ml
The foam loosens dirt without excessively wetting the surface. The brush head is built into the bottle, so no separate brush is needed: apply, brush, wipe.
Shoe Deodorant 100 ml
Sprays directly inside the shoe to trap unpleasant odours and leave a fresh scent. One application is effective for up to 48 hours. The 100 ml size fits in a bag.
How is a product created?
Define the need
Wet suede, dirty white shoes, smelly sports shoes. First, identify the problem clearly.
Choose formula and format
We choose the right formula for the problem together with packaging that makes it easy to apply.
Simplify use
We reduce instructions to a few steps and use consistent wording on the label and product page.
Improve through feedback
Customer questions and feedback are the starting point for the next product and improvements.
What do we look for in quality?
The right label
Turkish instructions, suitable surfaces and safety warnings appear on every package.
The right match
Every product page clearly states the suitable materials, so the wrong product does not meet the wrong surface.
Smooth delivery
Orders are dispatched within 1–2 business days. We cover all shipping costs for damaged or faulty products.